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Apr 28, 2013

Levi's 501 Interpretation Event

Event/ Product Launch:

Hi everyone,
Last week was such a hectic and crazy week for me with lot of works and events. One of the exciting events I was invited to attend by OmySG was Levi's 501 Interpretation

I'm sure you probably know or hear about Levi's but not many of you know the history of this brand. Let me share with you:

The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Jacob Davis in 1873, Levi’s® jeans have become the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry.

This Spring/Summer 2013, the Levi’s® brand is marking the 140th anniversary of its iconic 501® jeans by introducing a non-denim Levi’s® 501® collection for the first time. Breaking with tradition, yet maintaining the product’s true essence and timeless spirit, the three-piece non-denim collection is available in true chino, chalk blue and mineral red. The brand will also unveil the next generation in Levi’s® 501® jeans, which feature subtle and thoughtful changes to the design aesthetic, tailoring the product for the pioneers of today.

Levi’s® 501® jeans hold a seminal place in fashion history and over the last 140 years have developed into a cultural icon. From presidents to movie stars, rock stars to fashion icons, and artists to pioneers in technology – Levi’s® 501® jeans are among the most worn and loved jeans in the world.

To celebrate the 140th anniversary, Levi's held an event in ION Orchard with appearance of 4 local celebrities namely: Felicia Chin, Xu Ya Hui, Tosh Zhang and Ian Fang. 

Posing at the back-drop with local celebrities before the event started. From left: Ya Hui, Felicia Chin, myself, Ian Fang & Tosh Zhang.

There was a huge crowd in ION Orchard that day. They came to watch and to support their favorite celebrities. 



Ivy Tan from  YESS 933FM was the emcee that day. 


Event started with our local celebrities short catwalk and introduction showing their way of wearing Levi's outfits. 



Each of them had their own uniqueness in wearing their given outfit. While Ya Hui's outfit was fun and funky, Felicia's one was sexy and feminine and Tosh's look was cool and rocky (went well with his hairstyle), Ian's outfit seemed to be more casual and neat. 



After introduction, all celebrities were invited to join some games using Levi's apparels. 



Identifying different parts on Levi's jeans seemed not tough enough to challenge Felicia, she & her luckiest fan won the first game. 



At second games, each celebrity was asked to use Levi's apparels to style 8 Days Shirtless guy, whose model had the highest vote would win the games. 




Felicia & her model. 




Ian Fang got himself ready. 



and this was Ian Fang's style on his model



Ya Hui with her 8 Days Shirtless guy. 

Here was what Ya Hui styled for him. She and her model won the games with this most voted outfit




Last but not least, Tosh Zhang and his model. 

and the final look. 


Which outfit do you like most? Do you want to win any Levi's outfit after reading this blog entry? :D If the answer is YES, here is a chance for you:


From 8 April, Log on to Levis501.com.sg to share your 501® style interpretation! 
Simply upload a photo of yourself in a pair of Levi’s® 501® jeans, and include a short write-up explaining your style inspiration.

The top 5 styles will each be rewarded with $300 cash & $200 Levi’s® vouchers! 

That's it from me today. Good luck everyone! :)
I'll talk to you soon :)
Love,
Crystal

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