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May 28, 2013


This blog entry is proudly sponsored by my all- time- favorite fashion brand: SWAROVSKI from Austria. I guess I don't even need to introduce to you who they are and what they do as they have been around for more than 100 years and are already so popular with many branches in over 120 countries in the world. If you wish to know more about the brand, please visit their website for more.

Right now, I just want to share with you my personal journey, love and experience with Swarovski. 

I've been a huge fan of Swarovski for more than a decade since I started learning to make my first Latin dance costumes. I loved putting up all the Swarvoski crystals (1440 pieces) one by one onto my dance costume and looking at the finished product for hours before I went to bed. Now, I still have a thousand pieces of Swarovski crystals in many different sizes and shapes in my closet waiting to be decorated onto my dresses, shoes, accessories, gadget, etc.... I can't explain why I love these sparkling pieces so much, I just do! 

With my unconditional Love for Swarvoski, I didn't have to think so much when I received a Collaboration request from Swarovski team. Indeed, I was thrilled with joy! For one second, I thought I was dreaming that my favorite brand somehow FOUND me, but then I realized: "No! I'm not dreaming. I'm actually living my dream". I used to dream of one day I would have a chance to work with famous fashion brands, to collaborate with them on my blog. Now, I'm sitting here writing for Swarovski after finishing a collaboration project with Dorothy Perkins a month ago. :D

On behalf of Swarovski, please allow me to share with you the SWAROVSKI ELEMENT'S New Advertising Campaign for 2013 photographed by Nick Knight. 

Captured by top British photographer Nick Knight and visionary US-born creative director Ronnie Cooke Newhouse from House & Holme, Swarovski has launched a powerful new advertising campaign for 2013.

Targeting the modern woman- strong and sensual, feminine and elegant- the 2013 advertising campaign stars stunning supermodel Candice Swanepoel as ultra-sleek action woman accessorized with crystal-encrusted sports accessories specially made for the photo-shoot. These arresting portraits are juxtaposed with dreamy still-life images of fresh garden roses in pastel hues, crystalline dewdrop tumbling from petals.

For  Nick Knight, it was the perfection of crystals and roses that drew him to the campaign concept: "once created by man and the other created by nature, but both the ultimate in luxury.". For Ronnie Cooke Newhouse, the link was to do with light: "I saw a common thread between the natural beauty of flowers, which need light in order to grow and be seen, and the finely crafted beauty of crystals that come alive in the light".

The fantasy props- motorbike helmet, dumbbell, and ski goggles- all reflect SWAROVSKI ELEMENT'S versatility and innovativeness across a wide range of creative industries, including fashion, jewelry, and accessories, and interior, lighting and architecture. To emphasize its premium nature, selected global brands and designers are permitted to use the distinctive trapezoid- shaped "Made with SWAROVSKI ELEMENT'S" lable. This serves as a certificate of authenticity, indicating the products that are made using genuine SWAROVSKI ELEMENT'S

This sparkling new advertising campaign went global in March 2013.

Don't these beautiful photos just make you feel like buying Swarovski products immediately? :D 
I even have a behind the scene video of how did they take these gorgeous photos, please watch! 

As mentioned above, the new Swarovski campaign is targeting the modern woman- strong and sensual, feminine and elegant, I had to make sure that my new outfit (including the Swarovski gift given to me) should be strongly tied in with the brand campaign. 

Here was what I came up with last week:

Polka dot shirt, Skinny Jeans & Metal Swarovski cuff bracelet.

Initially I thought of wearing a sexy fitting dress but I changed my mind after all. The sexiness and sensuality of the dress didn't seem to go well with the strong & structured cuff  bracelet, I changed to a pair of jeans instead.

A pair of skinny jeans can go a long way especially when you pair them up with high heels. 

A strong yet feminine woman, sensual yet elegant could be found in this look

Notice my watch, iPhone case, Stilettos heels and cuff bracelet? They are all either from Swarovski or have Swarovski factor on them. Simple because, I'm a Swarovski Girl! :)

Polka dot shirt: G2000- Similar here
Jeans: ZARA- Similar here
Cuff bracelet: Swarovski
Watch: Swarovski
iPhone case: Swarovski. (customized

Before ending this blog entry, I would like to say thank you to Swarovski for giving me an opportunity to collaborate with you, thank you to Allison Bethurem- founder of Matryoshka Media Group for helping me with all the works: getting my accessories, logistic etc...

To all, thank you for reading and supporting my blog, I'll reveal the most exciting and biggest news of the year in the next blog entry so please do come back. :D 

P/s: Photos and information are provided by Swarovski International PR

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