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{COLLABORATION}: LEVI'S® X LIBERTY LONDON COLLECTION

4:46 PM

Hi everyone,

This Summer, Levi's has something very sweet, romantic and girly surprise for us. Are you ready to find out? 


The iconic American denim label, responsible for the very first pair of jeans has started the first collaboration with Carnaby Street Shop Liberty to create a capsule collection wardrobe essential to bring Spring/ Summer to your doorstep. How exciting! 

When I first received an email from Levi's team and looked at the collaboration. I was stunned and only could say one word: "WOW". Never thought of floral prints could go so well with Denim, have you? This is genius and THIS is what we would call "Thinking out of the box". 

I always feel so amazed to learn about how do different fashion brands (sometimes from different countries and cultures) come up with the collaboration ideas based on each other's strengths and uniqueness to excite us. Talking about Liberty, they have been a leader in printed textiles and print designs in England since the late 1800s. Their huge portfolio of 43,000 designs to date are mostly originated from hand drawings and often inspired by floral, fauna and the exotic, oriental and Asiatic designs. As for Levi's, the 140 years old brand (since 1873) has become the most recognisable and intimated clothing in the world with their stores are in more than 110 countries.

With such strong foundation and rich history of designing iconic clothing both brands have, this collaboration promises to be one of a kind collection that is feminine and whimsical with a modern edge. While one is steeped in classic American style, the other has built a design legacy from artistic and creative melting pot that is so London.







Collaborating for the first time, the new Levi's® X Liberty London collection is as honest, frank and earnest as the path that brought the two brands together.

While Levis' re-interpreted their classic denim silhouettes, Liberty focused on the archival designs from '40s and '70s. There are two exclusive prints created for the Levi’s® X Liberty London collection. The hero print from the collection is called Carlin. This design of painterly garden flowers is inspired by a print in the Liberty archive from the 1970s. The print was redrawn with watercolour pencils and put into repeat design to create a painted, colourful, and flowing floral. The design is named after the Levi’s® designer Jenny Carlin who worked on the collection.


Kerr Bandana is the second print in the collection. The design is both floral and Pointillist in its appearance and is inspired by a painting from the Liberty archive that dates back to the late 1940s. The Levi’s® and Liberty design teams originally redesigned the Kerr Bandana print as a bandana design with a border, and then took the elements to laser burn the pattern onto the denim. The denim is then garment finished using an innovative laser technique to apply the design to the indigo. 
 


Overall, I would say the collection is a perfect match of American cool and British whimsy – girlie with a tomboy edge, the marriage of iconic fits and fabrics, fashion and arts. 

The Levi’s® X Liberty London collection features 11 pieces including the iconic 501® jean shorts, Trucker vest, a bustier and a small collection of covetable accessories ranging in prices from SGD$189.90 to SGD$399.90. The collection will be available at Levi’s® Lady’s stores (313@somerset #01-21,Bugis Junction #01-25/25A, Vivocity #01-191) in late June.

Below are some pieces that I love: 





For more information about the Levi's, please visit: Levi's website, Levi's 501 Interpretation website and follow them on Facebook

P/s: This blog entry is proudly sponsored by Levi's and is one of the requirements for Singapore Blog Award 2013. My blog is in Top 10 of Best Fashion Blog , Levi's 501 Best Interpretation Blog and is waiting for your support.  Please VOTE FOR ME! Click HERE to find out how to vote. 

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