ZALORA, South-East Asia’s fastest-growing fashion and beauty e-tailer, has announced the launch of their retail partnership with River Island. The trend-setting British high-street brand, known for its edgy take on fast fashion, will make a comeback through localized pure-play e-commerce, on ZALORA. The brand will also be launched on ZALORA’s Hong Kong and Malaysia sites, available for the first time in those countries.
This ground-breaking partnership will feature a River Island shop-in-shop on ZALORA’s website, a destination where shoppers can view the latest products, trends, campaign images, and immerse themselves in the River Island experience. ZALORA shoppers will also have the opportunity to subscribe to the exclusive River Island VIP club and receive offers and targeted promotions.
ZALORA will be introducing both the Men’s and Women’s AW13 collection - featuring apparel, shoes, bags, and accessories- Following the official on-site launch at www.zalora.sg/river-island-singapore, on Friday, 13th of September. The inaugural collection will feature a mix of chic-meets-street with both runway and urban inspirations. The women’s assortment boasts a strong Monochrome focus, with sophisticated touches of embellishment. The creative team behind the collection has worked a fun and youthful message into their latest designs, taking top runway trends and interpreting them in a wearable and affordable way.
River Island attributes their return to Singapore to its faith in the ZALORA brand and its unrivaled access to South-East Asia’s e-commerce market.
To celebrate their latest partnership, they are throwing a VIP Launch Party on 13th September 2013 (Friday). Interested in joining the launch party with me? Here is your chance to win a pair of tickets to this exclusive preview. All you have to do is:
- #ZaloraRI Instagram Contest
More information about ZALORA and River Island, visit their website HERE and HERE.
Good luck everyone.
Look forward to seeing you at the Launch party. Don't forget to come say Hi if you see me there :)