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May 26, 2013

(EVENT): LEVI'S 501 PARTY!



Last Wednesday, I was invited by Levi's and OmySG to attend the most happening and exciting party to celebrate the 140th birthday of Levi's iconic & original 501 Jeans. Hosted by 987fm DJs: The Double Ds, Muttons, The Rude Awakening (Bobby & Rozz) and Sonia Chew, the event attracted many people including media guests, business party and Levi's fans. 


Arrived at 7.30pm, I had plenty of time for photos taking while waiting for the event to start. 

987fm DJs- The Double Ds kicked start the party with the funniest game that made everyone burst out laughing


An intense dance performance was followed after. 


The most exciting part of the party was a fashion show representing very well the Levi's Interpretation Campaign and introducing a non-denim Levi's 501 collection for the first time. Breaking with traddition, yet maintaining the product's true essence and timeless spirit, the three-piece non-denim jeans (in true chino, chalk blue and mineral red) were worn by the models that night. 




While shopping at Somerset last week, I came to Levi's store and had my first touch on Levi's 501 jeans and non-denim pants. I realized the new generation of Levi's 501 jeans give the wearer a slightly tighter silhouette (girls will love this, I assume). Nevertheless, even with tighter silhouette, they give us more comfort around the waist, slightly larger pockets to store our smart phone and have a shallower yoke for a cleaner aesthetic. I can't wait to show you what did I buy from Levi's store in my next blog entry


All dancers worn Levi's jeans to perform and they didn't seem to have any problem in doing their stretching, splitting or breaking moves. That shows how comfortable the jeans are! 


After dance performances and fashion show, 987Fm Djs- Muttons took the stage to start a new game with special appearance of 2 local celebrities: Ya Hui & Ian Fang. 


Ya Hui & Ian Fang were also celebrity guests of another Levi's 501 Interpretation event last month which I already blogged about it here.


Another pair of 987fm DJs, Bobby & Rozz came up on stage with the last game for the night. 


Everybody enjoyed themselves with free flow drinks, fun games, amazing dance performances and fashion show.


Thank you so much Levi's for the fantastic birthday party! 
Before I end this blog entry, let me take you back to the year when the first Levi's jeans were born  through this video 

Happy 140th Anniversary, Levi's 501 and many more anniversaries to come! 
For more information about Levi's, check out their websites here:
Levi's website: http://levi.com.sg
Levi's 501 Interpretation website: http://levis501.com.sg
And don't forget to get in touch with Levi's through Facebook

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