Showing posts with label event. Show all posts

{EVENT}: FURLA CANDYBRISSIMA SHOW TOUR

May 30, 2013

Last Thursday 23rd May 2013, I was invited to attend an event and to witness an Italian fashion accessories house FURLA celebrated the opening of its world traveling pop-up showcase, Candybrissima at Paragon mall atrium in Singapore.

Arriving at the event.

Sherlene accompanied that night. She is also the person behind many beautiful outfit photos of mine that you saw on my blog. Say Hi to her! :)

Another beautiful shot taken by the photographer at the event.

The opening party was graced by the Ambassador of Italy to Singapore, H.E Paolo Crudele and his wife, Mdm Sara Crudele Fernandez, together with Mr. Alessandro Bartoli, CEO of FURLA Asia Pacific. After travelling various cities including Milan, Paris, Tokyo, Hong Kong, Beijing, the much anticipated fashion-meets-art opening night was a summit of more than 200 guests including notable faces from the local fashion and arts scene; they include, New York based Singaporean actress Elizabeth Lazan, local film-maker, Royston Tan and award-winning Singaporean illustrator artist Tan Zi Xi.

The event was hosted by the beautiful Stephanie Carrington whom I really love talking to even though I only met her twice. She is a drop-dead gorgeous and super friendly person.

The fun celebration event highlighted friends of FURLA making of their very own art version of the candy bags at the creative laboratory. MTV VJ, Hanli Hoefer, model and journalist, Stephanie Chai, project director for Blueprint 2013, Tracy Philips, local designer and artist Grace Tan celebrated the opening and kicked started with a showcase performance/creation.

The guest performers created unique art designs of the Candy bag from deconstructed parts of a typical FURLA candy bag, using a variety of materials like yarn, chain, studs, cord, ribbons and more.

Celebrating the Candy Bag, FURLA’s worldwide best-seller, the Candybrissima World Tour is a worldwide travelling art installation and performance concept that showcases a pop-up creative laboratory featuring art students dressed in white lab coats, in a continuous assembly of one-of a kind of art designs of the Candy bag. Combining art and fashion in a live performance style, it is here in Singapore from May 24 to 25, giving local fashion, art and design enthusiasts a chance to go all out and put together their own version of the FURLA Candy bag. Singapore will be the last stop and closing performance for this unique show.

In conjunction with Candybrissima’s show tour, FURLA also launched two special edition Candy Bags — Candy Sunset, which is the ombre-designed range that comes in four different assortment of colours and constructed in a clear, rubber body, and the Candy Cookie, which is the downsized and reinterpreted adaptation of the original Candy bag, available in a timeless charcoal hue and five different charming sugary shades. You can find Candy Sunset and Candy Cookie available at all FURLA boutiques.

Myself with Stephanie Carrington.

And myself with the cutest mini Candy bag.

::Outfit::
Cropped top: Self-made Similar here or here
Pencil skirt: ASOS
Pumps: Michael Kors
Accessories: Forever21 necklace - Swarvoski earrings (old) - Swarvoski watch

Thank you Access Communications for the invitation and the lovely photos :). I can't wait to attend more event of yours in future.

Thank you everyone for reading and I'll talk to you again tomorrow (i hope).

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Crystal Phuong

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(EVENT): LEVI'S 501 PARTY!

May 26, 2013

Last Wednesday, I was invited by Levi's and OmySG to attend the most happening and exciting party to celebrate the 140th birthday of Levi's iconic & original 501 Jeans. Hosted by 987fm DJs: The Double Ds, Muttons, The Rude Awakening (Bobby & Rozz) and Sonia Chew, the event attracted many people including media guests, business party and Levi's fans.

Arrived at 7.30pm, I had plenty of time for photos taking while waiting for the event to start.

987fm DJs- The Double Ds kicked start the party with the funniest game that made everyone burst out laughing

An intense dance performance was followed after.

The most exciting part of the party was a fashion show representing very well the Levi's Interpretation Campaign and introducing a non-denim Levi's 501 collection for the first time. Breaking with traddition, yet maintaining the product's true essence and timeless spirit, the three-piece non-denim jeans (in true chino, chalk blue and mineral red) were worn by the models that night.

While shopping at Somerset last week, I came to Levi's store and had my first touch on Levi's 501 jeans and non-denim pants. I realized the new generation of Levi's 501 jeans give the wearer a slightly tighter silhouette (girls will love this, I assume). Nevertheless, even with tighter silhouette, they give us more comfort around the waist, slightly larger pockets to store our smart phone and have a shallower yoke for a cleaner aesthetic. I can't wait to show you what did I buy from Levi's store in my next blog entry

All dancers worn Levi's jeans to perform and they didn't seem to have any problem in doing their stretching, splitting or breaking moves. That shows how comfortable the jeans are!

After dance performances and fashion show, 987Fm Djs- Muttons took the stage to start a new game with special appearance of 2 local celebrities: Ya Hui & Ian Fang.

Ya Hui & Ian Fang were also celebrity guests of another Levi's 501 Interpretation event last month which I already blogged about it here.

Another pair of 987fm DJs, Bobby & Rozz came up on stage with the last game for the night.

Everybody enjoyed themselves with free flow drinks, fun games, amazing dance performances and fashion show.

Thank you so much Levi's for the fantastic birthday party!

Before I end this blog entry, let me take you back to the year when the first Levi's jeans were born through this video

Happy 140th Anniversary, Levi's 501 and many more anniversaries to come! For more information about Levi's, check out their websites here: Levi's website: http://levi.com.sg Levi's 501 Interpretation website: http://levis501.com.sg And don't forget to get in touch with Levi's through Facebook.

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Crystal Phuong

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BONIA POP-UP STORE LAUNCH PARTY

May 15, 2013

Last Friday, I was invited to attend the opening party of Singapore homegrown- fashion brand BONIA unveiling its first ever pop-up store in Orchard.

Just in case you don't know anything about BONIA, it was founded in 1974, and today is a leader in the Asian leather fashion industry. BONIA is internationally recognized as a leading high-fashion brand that designs exquisitely-crafted luxury goods made with the finest materials. BONIA was named

one of Singapore’s Heritage Brands at the Singapore Prestige Brand Award in 2008.

The BONIA Group has a network of over 883 sales outlets and 103 boutiques throughout the world, including countries like Singapore, Malaysia, Vietnam, Myanmar, Japan, China, the Kingdom of Saudi

Arabia, and Indonesia. In addition to its flagship fashion label, the BONIA Group is also behind successful brands such as Sembonia and Carlo Rino, and holds the license to distribute international labels such as Santa Barbara Polo & Racquet Club, Austin Reed, Valentino Rudy, Carven, Jeep, The Savile Row, Renoma Paris and Renoma Cafe Gallery.

Themed “Chapter 39: BONIA Inspires”, the pop-up store is set to be the largest showcase of its kind,

measuring 4,305 square feet; it will present a 10-days bonanza of fashion and design. The BONIA popup store celebrates BONIA’s 39 years of local heritage and design by travelling around the region, with Kuala Lumpur as its next stop.

BONIA has also teamed up with the Raffles Design Institute (RDI) in a gallery showcase for students to present their designs on an international platform. 100 students were tasked to create five different exhibitions depicting Art Deco, Pop Art, Surrealism, Cubism and Fauvism in-line with BONIA’s Spring/Summer 2013 concept, demonstrating the brand’s rich heritage in exploring diverse ways of

integrating culture and fashion.

The launch party was hosted by Fly Entertainment Artist Nikki Muller & Bobby Tonelli. On 10th May, BONIA also introduced Sonia Sui - Taiwan's top model as their international brand ambassador for year 2013/2014. Sonia Sui is hailed as one of Asia’s most outstanding emerging actresses. She will be the face for BONIA in campaigns for Singapore and Malaysia.

Besides Sonia Sui, many local celebrities attended the event that night i.e Irene Ang, Jimmy T, Amy Cheng, Magdalene See, Liv Lo and the cast of Ah Boys to Men.

Jack Neo and the cast of Ah Boys to Men at the event.

Arriving at the event earlier than 7pm gave me plenty of time for photo taking while waiting for the event to start at 8pm :D.

Posing on stage.

::Outfit::

Herve Leger dress

GUESS heels

Swarovski accessories & watch

With my dear friend Irene Ang, boss of Fly Entertainment. It's always great meeting her!

Gorgeous Sonia Sui on stage with Bobby Tonelli saying Hi to everyone.

Besides Sonia Sui appearance, the official launch party also brought to all guests and audience a spectacular and longest fashion show (I've seen) of BONIA’s Spring/Summer 2013 Collection, produced by celebrity choreographer, Rizal Ahyar, featuring their themes – the Weekend Traveller, BONIA’s Evergreen Story, Quirkly Designs and Summer’s Bright Colours.

Let me show you some photos of the "Wow! Amazing" fashion show that night

All the gorgeous handbags you saw above will be displayed at BONIA Pop-Up store from 10th- 19th May 2013. The store is located at Orchard Gree, next to the Singapore Visitor Center in Orchard Road (opposite H&M Building).
Admission is FREE so please don't forget to drop by and see what BONIA inspires and what it has transformed over the years. I'm sure you will be pleased!

For more information about the brand, please visit their Website, like them on Facebook to get the latest update from BONIA.

Thank you everyone for reading and I'll keep you posted about the next BONIA events on my blog.

P/s: Some photos credit to Fly Entertainment Pte Ltd

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Crystal Phuong

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SAMSUNG FASHION STEPS OUT 2013

May 06, 2013

Last night, Samsung Fashion Steps Out 2013 (FSO2013) had one-night-only "traffic-stopping" fashion show in the middle of Orchard Road with 170 models strutting the freshest Spring/ Summer looks as well as Fall/ Winter styles from international and local fashion designers including: Fausto Puglisi, Victoria by Victoria Beckham, Coach, J.Press, Robinsons, Marks & Spencer, Adolfo Dominguez, Maria Grachvogel and Blugirl.

I was honored to be invited by Samsung as one of the media partners to witness Orchard Road turned into a fashion runway with many beautiful colors, styles and models. Thank you very much Samsung & Nicholas from Edelman for the invitation.

In case you missed the event, here are some photos that I and my PA- Carmen took last night. Please enjoy! :D

I arrived early at 6.30pm for the Champagne Sundowner at ION with VIP Guests before the fashion show started at 8pm.

No event will be complete without a red-carpet moment :D

Model & host Junita Simon opened the Samsung Fashion Steps Out 2013- Orchard Fashion Runway in a very cute FSO T-shirt and blue Camo skirt accompanied by a group of hot topless hunks.

Now, that's the way to start a show!

1. Samsung Galaxy S4 Fashion show.

This collection was to celebrate the launch of the Samsung GALAXY S4 with LTE, these devices were featured alongside the models’ overall ensemble for a creative blend of fashion and technology, to symbolise how the smartphone is the perfect companion to life’s special moments.

2. Victoria by Victoria Beckham Collection